We chose three Instagrammers (we called them Grammasters) to travel the continent and shoot iconic TV and film locations.

At the last second Netflix asked us to film the journey. In one week we assembled a documentary crew and hit the road. We went to Austin, Albuquerque, Atlanta, New York, Seattle, and Philadelphia to see how fans pay homage to the locations of their favorite shows and movies.

More importantly, I got to run around the Albuquerque desert in my underpants like Walter White.

The first video is a :30 broadcast spot, cut from the doc team's footage. The second is a social video about the Instagram project.